On July 10, Oricon reported that the regular and limited editions of Koyoharu Gotouge‘s Kimetsu no Yaiba manga Volume 21 ranked #1 and #2, respectively, on Oricon’s manga chart for the June 29-July 5 week.
Volume 21 released on July 3rd and just in 3 days the regular edition sold 1,191,086 physical print copies, while the limited edition sold 850,091 physical print copies.
Each of the last three volumes of the manga has sold over 1 million copies in its debut week.
According to Oricon, the entire franchise has now sold 71.618 million copies in Japan.
In addition, Kimetsu no Yaiba: Kaze no Michishirube (Kimetsu no Yaiba: The Wind’s Telltale Signs), the franchise‘s third novel, sold 230,673 copies in its first week to rank #1 on Oricon’s weekly general book ranking. This is the third time the franchise has had both a manga volume and a novel at #1 in both the manga and book ranking, after having done so in March and May 2020.
With the franchise‘s Tanjiro to Nezuko, Unmei no Hajimari-hen novelization, and the Shiawase no Hana and Kataha no Chō novels all ranking in the same week at #6, #7, and #8, respectively, the franchise has four separate books on the general book ranking in one week.
As of the release of the manga’s 21st volume on July 3, the manga has 80 million copies in circulation including digital copies and a 3-million-copy first printing for the 21st volume.
Shueisha revealed last November that the Kimetsu no Yaiba manga is the company’s second highest-selling manga in 2019, second only to Eiichiro Oda‘s One Piece manga.