The teen girl magazine Seventeen featured Kimetsu no Yaiba on the cover of its November issue. The magazine gives fashion tips based on the aesthetics of the popular shonen manga, and even a diet based on “Full Concentration Breathing.”
— 松山洋＠チェイサーゲーム (@PIROSHI_CC2) October 22, 2020
The issue caught the attention of CyberConnect2 president and CEO Matsuyama Hiroshi, who tweeted that the magazine’s playful usage of the Kimetsu no Yaiba brand went beyond what he was imagining. He pointed out some of the wordplay used in the magazine, including “Mugen Kokurare-Hen” (Infinitity Love Confession Recipient Chapter, a reference to the Infinity Train arc), “Kimetsu no Mote-JK: Sono Coordination de Hi-Mote wo Tachikire” (Kimetsu no Popular Schoolgirl: I’ll Take Down My Lack of Popularity with My Coordinating Outfit!), and “Mote-Hashira” (Popular Pillars). The writers of this issue evidently had fun coming up with these puns.
The issue also includes an interview with Tanjiro and Nezuko’s voice actors Hanae Natsuki and Kitō Akari, where they were asked questions like “How did you spend your high school days?”
The Kimetsu no Yaiba: Mugen Ressha-Hen movie opened in Japan on October 16. It sold 7,983,442 tickets to earn 10,754,232,550 yen (about US$102.52 million) in its first 10 days at the box office, setting a new record in Japan for the fastest film to earn 10 billion yen. The film is a sequel to the 2019 television anime based on Koyoharu Gotouge‘s Demon Slayer: Kimetsu no Yaiba manga.