Anime Comprises 80% of Broadcast Exports from Japan

On June 2, 2020, Japan’s Ministry of Internal Affairs and Communications released its “Analysis of the State of the Expansion of Broadcast Content Overseas” report of 2018 which summarizes the outline of broadcasting contents export in Japan. The survey is compiled annually by the Ministry of Internal Affairs and Communications and reveals the total overseas exports of domestic broadcast programs.

In recent years, exports have grown rapidly due to rising overseas demand for anime programs, and the market continues to expand in 2018. Another feature is that anime continues to be the main genre.

According to the study, the value of broadcast content exports in the fiscal year 2018 was 51.94 billion Yen (about US$474 million), a 16.8% increase from the previous year, and a 3.7-fold increase from 2013’s 13.78 billion Yen (about US$125 million).

Internet streaming rights comprise the largest share of the market at 33.5%, followed by merchandising rights at 31.8%, broadcast rights at 23.3%, format remake rights at 8.1%, video and DVD rights at 2.0%, and other income at 1.3%.

Other than Video and DVD rights, all categories have seen growth from the previous year’s figures, but Internet streaming rights sales have seen the most growth of an 8.5-fold increase from its 2013 figures. That category now amounts to a total of 17.39 billion Yen (about US$158 million).

Anime is the dominant genre in both exported broadcast content and program rights sales, comprising 81.1% and 82.6% of the sales, respectively.

As for export regions, Asia dominates sales for exported broadcast content at 50.5%, followed by North America at 30.2%, Europe at 11.0%, others at 4.5%, and worldwide at 3.9%. Asia similarly dominates sales for program rights at 61.0%, followed by North America at 23.6%, Europe at 6.8%, worldwide at 4.6%, and others at 4.0%.

Analysis of the State of the Expansion of Broadcast Content Overseas (FY2018)” can be downloaded for free from the official website of the Ministry of Internal Affairs and Communications. In the report, the trends of broadcasting station types, production amounts, regions, and genres are also posted.

Sources: Ministry of Internal Affairs reportAnimation Business Journal (Tadashi Sudo)

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